Isaac Brock Interview

O: Was licensing your songs to commercials a tough decision?

IB: Figuring out ways to pay the rent isn't really a tough decision. Around the time we did the beer commercial and the shoe commercial, I thought, "Am I compromising my music by doing this?" And I think not. I like keeping the lights on in my house. People who don't have to make their living playing music can bitch about my principles while they spend their parents' money or wash dishes for some asshole. Principles are something that people are a lot better at checking in other people than keeping their own. My rationale behind the beer commercial was, "I like drinking MGD! I like beer probably more than I should, probably more than is healthy." I was hoping I could get a lifetime supply out of the deal, but I guess I'll have to buy it with that big ol' check. [Laughs.]


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