NEW YORK (Reuters) - CVS Corp. (CVS.N: Quote, Profile, Research) on Monday begun selling a disposable digital camcorder which the No. 2 U.S. drugstore chain hopes would boost its photo lab business and be as popular as the single-use film and digital cameras.
The $29.99 pocket-sized camcorder was developed by Pure Digital Technologies Inc., a San Francisco-based start-up company.
Jonathan Kaplan, chief executive of Pure Digital, told Reuters in an interview the camcorder's launch made CVS the nation's first retailer to offer such a camcorder but it would be eventually be distributed widely as other retailers sign up to sell it.
The camcorder weighs under 5 ounces and holds 20 minutes of digital video and sound. It features a 1.4 inch color playback screen and an ability to delete video, and it saves video on a memory chip instead of tapes.
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